Add Personality. Brand stories should be told with the brand persona and the writer's personality at center stage. Keep Your Story Simple. Focus on Why Your Brand Exists. Connect With Your Customer. Remember Customers Buy Your Story, Not Just Products.
Assess your ability in each skill as accurately as you can. Ask yourself if you have used this skill a little or a lot. For each skill, write a sentence showing how you've used that skill. Then write a sentence showing how you could use that skill in the job you would like.